"Hey, beautiful." "What's up, cutie pie?" "Good night, pretty princess."

High self-esteem is critical for young girls’ health and happiness.* But for parents and caregivers, it can be all too easy to emphasize appearance over other qualities. Pretty is a picture book that uses a small twist in language to make a big shift in mindsets. By letting girls know they’re valued for more than just their appearance, we’re building young girls’ self-esteem one bedtime story at a time.

Sources: "The High Price of Low Self-Esteem" Dove Self-Esteem Fund, 2014, and Misetich & Delis-Abrams, Ph.D.2003

Purchase Pretty

What does it mean to be "pretty"? This book was developed to help reframe the conversation, depicting our young heroines as "pretty strong," "pretty kind," and "pretty brave."

Night Stories
Night Stories
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Night Stories
Night Stories
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Girl Pupils
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Check out these #prettyamazing girls. Take, post and tag your photos with #theprettyconversation and #strongsmartbold to be featured below. Want to make girls everywhere feel awesome? Add a hashtag like #prettysmart #prettykind or #prettybrave.

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Background Park
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Scene Foreground
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Girl Skating
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Girls Inc of Metro Denver

About Girls, Inc. of Metro Denver

Girls Inc of Metro Denver focuses on the development of the whole girl. She learns to value herself, take risks, and discover and develop her inherent strengths. The combination of long-lasting mentoring relationships, a pro-girl environment, and research-based programming equips girls to navigate gender, economic, and social barriers, growing up healthy, educated, and independent.

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Background Pond
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