"Hey, beautiful." "What's up, cutie pie?" "Good night, pretty princess."

High self-esteem is critical for young girls’ health and happiness.* But for parents and caregivers, it can be all too easy to emphasize appearance over other qualities. Pretty is a picture book that uses a small twist in language to make a big shift in mindsets. By letting girls know they’re valued for more than just their appearance, we’re building young girls’ self-esteem one bedtime story at a time.

Sources: "The High Price of Low Self-Esteem" Dove Self-Esteem Fund, 2014, and Misetich & Delis-Abrams, Ph.D.2003

Purchase Pretty

What does it mean to be "pretty"? This book was developed to help reframe the conversation, depicting our young heroines as "pretty strong," "pretty kind," and "pretty brave."

Night Stories
Night Stories
Wood Logs
Night Stories
Night Stories
Bottom Girls Head
Eyes Full
Girl Pupils
Twig2 Leaf


Check out these #prettyamazing girls. Take, post and tag your photos with #theprettyconversation and #strongsmartbold to be featured below. Want to make girls everywhere feel awesome? Add a hashtag like #prettysmart #prettykind or #prettybrave.

“It amazes me how much Kennedy has grown in the past two years. She went ...
“I love how I am completely over dressed for the task but that it was ...
Good news! Books should be back in stock by the end of the month. Tag ...
A pretty personality can last forever. How do you share your beautiful interior with the ...
"Embrace the geeky and fun things that make you smile.  Being true and happy is pretty ...
Pretty has no limitations. Share a photo of the #prettyamazing ladies in your life using ...
“‘Am I pretty?’ We don’t really know it’s but this question involves so much. I ...
"Having two daughters, I’ve been navigating these waters, changing the way that they view themselves. ...
38% of seven-to-ten year olds feel they are not pretty enough. Tag someone who you ...
My daughter “is #prettyamazing #prettycreative #prettysmart and so much more. And I make sure to ...
78% of girls say they feel pressured to never make mistakes of show weakness. Let’s ...
“The first time I read this book I knew EVERY girl should have a ...
Let's teach girls everywhere that looks aren't everything—in fact, they're nothing compared to the way ...
Background Park
Background Park
Large Cloud
Scene Foreground
Scene Foreground
Girl Holding Worm
Bicycle Shadow
Bicycle Wheel 1
Bicycle Wheel 2
Girl Cycling
Girl Skating
Girl Wearing Cape
Girls Inc of Metro Denver

About Girls, Inc. of Metro Denver

Girls Inc of Metro Denver focuses on the development of the whole girl. She learns to value herself, take risks, and discover and develop her inherent strengths. The combination of long-lasting mentoring relationships, a pro-girl environment, and research-based programming equips girls to navigate gender, economic, and social barriers, growing up healthy, educated, and independent.

Background Pond
Background Pond
Lily Pad 1
Lily Pad 2
Lily Pad 3
Girl 1
Girl 2